His company strategic vision pr has four areas of expertise with book promotion being one of the largest. I am a new yorkbased publicist specializing in the online. I build websites, social media platforms and guarantee media coverage. Nov 08, 2014 most publicists begin their careers as interns or publicity assistants before landing a job as a fullfledged publicist. So its not surprising that her home chapter created the annual. David has worked authors like joyce hammock, randy haveson, william pierce, and paul corson. Book publicist scott lorenz is president of westwind communications, a public relations and marketing firm with a special knack for working with authors and entrepreneurs to help them get all the publicity they deserve and more. Josh dun contact info booking agent, manager, publicist. Additional interest has resulted in more sales and notoriety, and the attention to detail and personal contact was a great help to me as a new author. Many things impressed me about kim, but the most reassuring of all was the fact she advised me publicity was going to be tough because my book had already.
From here advancement could mean getting hired by a more prestigious firm, working with more wellknown clients, opening his or her own pr firm, or landing a gig as publicity director. All panelists agreed thateven though youre hiring a publicistall authors have to be willing to learn how to market their book. The publicist, lisa inouye, and mcclain attended usc at the same time and are facebook friends. Dynamic, aggressive yet affordable book publicity designed to enhance visibility in todays extremely competitive market is her hallmark. This page features pr services, publicists, media coaches, and pr agencies which specialize in working with book authors and publishers. While attending, i sat in on two sessions focusing on book publicity, with panelists penny sansevieri, andrea dunlop and natalie obando all publicists or marketing consultants. David johnson is a veteran in the publicity industry with more than 20 years of experience. Local tv gets your message out into the world building a strong brand and presence. Get booked on tv shows in your local city to help promote your book and your business. Before you sign a contract with a publicist, be sure to thoroughly check them out.
Apply to marketing assistant, career advisor, summer intern and more. All of these things can rob authors of the chance to get some coverage for their book. Apr 06, 2020 a book publicist is typically employed by a publishing house, and it is his or her responsibility to generate media interest in a new book. I started working in the literary pr industry in 2008 and my love for books and pr turned into the career of my dreams as a literary publicist. About scott lorenz book publicist scott lorenz is president of westwind communications, a public relations and marketing firm with a special knack for working with authors and entrepreneurs to help them get all the publicity they deserve and more. How to know when you need a publicist tracy nguyen october 2, 20 with social media platforms such as twitter, facebook, instagram and youtube, its never been easier for musicians to connect directly with fans and cultivate a following that may organically land them media exposure. How to find and work with a book publicistsuccessfully jane. Since our contacts in the media are exceptionally good. Susan schwartzman is the best friend an author can have.
Attaining one of the more coveted and highearning publicist positions, like public relations director, can take many years of taxing work. Publicity panel seeing 2020 book publicity more clearly. I am an award winning publicist with a decade of experience managing debut and highprofile book campaigns both fiction and nonfiction. Apply to publicist, talent booker, artist and more. Josh dun is a rock drummer, best known for being in the alternative hiphop band twenty one pilots. Oct 02, 20 how to know when you need a publicist tracy nguyen october 2, 20 with social media platforms such as twitter, facebook, instagram and youtube, its never been easier for musicians to connect directly with fans and cultivate a following that may organically land them media exposure. How small, scrappy local book presses have turned l. Jun 27, 2011 so if you are a book publicist like me and one of your more irascible authors is quoted in new york magazine basically saying that publicists are worthless, close your eyes, count to 10, and. Cofounder of black lives matter and founder of dignity and power now, she is also a performance artist, popular public speaker, and a new york times bestselling author. Most publicists begin their careers as interns or publicity assistants before landing a job as a fullfledged publicist.
Life in the mom zone, my first book, a great push just when it was needed. Publicists typically offer to book the author on local or national media shows and obtain newspaper and magazine articles or mentions and promote the author online, through social networks. Be prepared to spend your first few years writing press releases and taking care of basic administrative tasks before you make it into the big leagues being trusted with highprofile projects. Bpsc programs and benefits provide an invaluable resource for authors seeking to promote their books. About celebrity pr national publicist book publicists. While publishing houses usually assign an inhouse pro to work on each book, both traditionally published and indie or hybrid authors opt to hire a freelance book publicist to ensure individualized publicity attention for their books. The killing of the creative class, and a staff writer for salon this feature originally appeared in. Book publicists of southern california for authors and publicists. Roberta gately, lipstick in afghanistan catherine goldstein. About book publicist scott lorenz westwind communications. Book publicity campaigns for authors and publishers are the focus of susan schwartzman public relations.
Apply to publicist, senior publicist, junior publicist and more. So if you are a book publicist like me and one of your more irascible authors is quoted in new york magazine basically saying that publicists are worthless, close your eyes, count to 10, and. Book marketing expert and book publicist scott lorenz. This group originally formed in 2009 with tyler joseph, ni. How to find and work with a book publicist jane friedman this past weekend, i had the honor of speaking at the san francisco writers conference.
I also help authors selfpublish and traditionally publish their books. Steve raichlen susan schwartzman is the hardestworking book publicist in the business. The job is a combination of the marketing and publishing fields. I graduated with a ba in journalism, an emphasis in public relations and a minor concentration in creative writing. Independent publicists lauren cerand, kima jones, and michael taeckens on. She is the publisher of the hot sheet, the essential newsletter on the publishing industry for authors, and was named publishing commentator of the year by digital book world in 2019 in addition to being a columnist for publishers weekly. As a distinguished member of the hollywood media community for some 30plus years working also as a film and tv publicist for networks and studios charles a. If youre in the market for a book publicist, susan schwartzman is for my money, the only game in town. But you need to understand going into the deal that other things you may want or need for your project, you will have to figure out for yourself or buy. Josh dun booking agent, manager, and publicist contact info. And speaking of local publicity local media loves a local angle on a national story. Every successful author has a top book publicist behind them.
Michael taeckens literary publicity clients include writers chimamanda. When it came time for rivera to choose a publicist, she chose jones. We stayed in touch over the years and now shes one of the head producers at cnn. In 2016, a publicist issued a news release announcing the launch of yolandas little black book. Josh dun contact information name, email address, phone number. She had the right mix of persistence and charm, without being pushy, and we hit it off. To learn more about how susan schwartzman public relations can design a book publicity campaign thats right for your next book, call her today at 8778334276. Book publicists, pr services, and book publicity experts. Kima jones, the founder of jack jones literary arts, is. Pat tobin was an exceptional leader in the public relations field and a cofounder of the national black public relations society.
A book publicist is typically employed by a publishing house, and it is his or her responsibility to generate media interest in a new book. A member directory and songbook, the annual irwin awards, special events for published authors, and a bimonthly newsletter, help round out the organizations benefits. At the same time, the notion of local has become more nuanced in an age in. Jul, 2018 in 2016, a publicist issued a news release announcing the launch of yolandas little black book. Book publicists book pr book publicist book publicity. Jul 22, 2018 a publicist is a key to a book s success in the media. How does a book publicist differ from a literary agent and why do you need one. I cant imagine being on this journey with anyone else. Book publicity services international author promotion.
In order to minimize your costs you may only ask for a mailing or a blog tour. Events and meetings of book publicists of southern california. A few benefits of working with wildbound pr include. Times is a leading source of breaking news, entertainment, sports, politics, and more for southern california and the world. An established book publicist provides the competitive edge you need in todays book marketing arena. Global statistics on print and ebook publishing now show more than a million titles are being released each year. Some also book speaking engagements and arrange book tours. Before signing with any service, be sure to check out their references. Publicist specializing in nonfiction titles with crossover appeal from mainstream to christian.
The book publicist book publicist scott lorenz offers. That means over 2,000 other books came out the same day yours did. Get an inside look at the education and experience requirements, and find out how to start a career as a public relations specialist in the book industry. A publicist is a key to a books success in the media. Colleen dunn bates became a publisher almost in spite of herself. As a book publicist, i can assure you they absolutely do matter. A benefit of working with a larger firm is the 247 support they can offer authors. Publicity panel 2020 book publicity independent writers of. Players have come and gone, pitching windows have narrowed, and with so many stories vying for airtime, your 15 minutes of fame often seems like 15 seconds.